Martha Stewart Brand Insights

GENERAL REQUIREMENTS:

• Click URLs that spawn exit popups/popunders are not allowed
• Ads must spawn a new window for the landing page when clicked on.
• Rapid animating, blinking and/or flashing ads are not accepted. MSLO reserves the right to reject and/or revise ads that do not adhere to this spec.
• Ads cannot spawn a download prompt nor download anything on page load, mouse-over or on click - must go to landing page first where a download prompt may be allowed - if user chooses no or closes the download prompt, they cannot be prompted again
• Any ads that indicate the user is a winner, can be a winner, will win something or receive a free item by clicking on the banner, etc... or if a user has to sign up for or buy something in order for them to "win" and/or for a product to be "free", will not be accepted.
• No transparency allowed. All ads with a background color that is the same as the page it is running on, requires a border around the ad
• The use of Martha Stewart and related Martha Stewart Living Omnimedia images/logos and/or content within advertising or advertiser landing pages are not allowed without direct written approval from Martha Stewart Living Omnimedia Legal via MSLO Advertising Operations.

RICH MEDIA REQUIREMENTS:

Expanding Ad Specifications: Creative must be 3rd party served by a below mentioned vendor - 300x600, 160x600, 728x90, 300x250

• Accepted Vendors: Eyeblaster, Pointroll Fat Boy, Klipmart, United Virtualities, Eyewonder, Unicast, Motif
• MSLO will not pay for rich media serving fees on behalf of clients or agencies. These fees should be handled by the client or agency.
• Expanding ads cannot be sold on or run on The Homepage
• All ads must be user initiated and must have the same action to close, as it was to expand (click to open, click to close OR mouse over to open, mouse off to close).
• Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
• Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.
• 728x90:728x90 banner - max 20k for gif/30k for flash/30k initial load and up to 100k for streaming; 728x400 max expanded panel (up to 4 panels); width of the panel cannot exceed width of the banner; DOWNWARD expansion only.
• 300x600& 160x600: 160x600: max 20k for gif/30k for flash/30k initial load and up to 100k for streaming; 300x600:max 30k for gif/flash (40k if 3rd party served)/30k initial load and up to 100k for streaming (40k initial load if 3rd party served) ; Both sizes: 400x600 max expanded panel (up to 4 panels); expansion must be to the LEFT of the Skyscraper; the height of the panel cannot exceed the height of the banner
• 300x250: 300x250 banner - max 20k for gif/30k for flash/30k initial load and up to 100k for streaming; 600x250 max expanded panel (up to 4 panels); width of the panel cannot exceed width of the banner; LEFT expansion only. The height of the panel cannot exceed the height of the banner

Video In-Page Banner Ads: 728x90, 160x600, 300x600 and 300x250 ONLY

• In Banner Video ads Must be user initiated on the Homepage and Video Pages
• Accepted Vendors: Eyeblaster, Pointroll Tom Boy, Interpolls, Klipmart, Eyewonder, United Virtualities, Unicast
• 40k Initial load and up to 100k streaming.
• Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
• Video cannot loop more then one time and cannot exceed 30 seconds total animation.

Flash Click Through Instructions:

All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction: Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (clickTAG, "_blank");
}


This will embed the clickTag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required as the "Window" field's option when setting the getURL action ("Expression" unchecked).

For more detailed information:

http://www.macromedia.com/resources/richmedia/tracking/

also reference:

http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/