Martha Stewart Brand Insights

ADVERTISING SPECIFICATIONS 

TRIM SIZE: 9" x 10 7/8"

PRINTING PROCESS: Web Offset
BINDING: Perfect Bound

REQUIRED MATERIAL: Digital files only–PDF X1A or HIGH-RES DF (image resolution 300 dpi min.,
400 dpi preferred), accompanied by two SWOP color proofs pulled from the supplied file. Call Kevin Burke
at 212.827.8143 or e-mail kburke@marthastewart.com for digital specifications sheet.

PREFERRED PDF/X-1a DELIVERY METHOD: Martha Stewart Omnimedia Ad Portal: adportal.mslo.com.

LINE SCREEN: 150-line screen is preferred, 133-line screen is acceptable. Maximum combined density
isnot to exceed 300%. No more than one solid should be used. All material must be prepared to meet SWOP

(Specifications for Web Offset Publications) standards. (For more information, visit www.swop.org.)

PROOFS: All final material must be submitted with digital proofs (for color guidance on press) that have
been pulled from the supplied file. All proofs must contain SWOP color bars. We require two digital proofs
(Kodak approvals preferred) pulled on commercial-grade stock. Laser printouts will not be accepted as
proofs for color. Color on press cannot be guaranteed without a SWOP proof supplied by the advertiser.
A copy of the Insertion Order and a ruled proof or blueline for page positioning must accompany all
ad material.

Live matter should be 3/8" from bleed edges.

1/3 page square and digest page sizes are not available in bleed.

PMS colors will be charged a 5th-color premium.

INSERT CARDS / SUPPLIED INSERTS: Accepted on a limited basis, specifications and availabilities

on request. For additional information, please contact Kevin Burke.

SHIPPING INSTRUCTIONS: All contracts, insertion orders, and printing materials to:

MARTHA STEWART LIVING

MARTHA STEWART LIVING OMNIMEDIA

Kevin Burke, Advertising Production Coordinator

601 W. 26th St., 9th Fl.

New York, NY 10001

kburke@marthastewart.com

tel: 212.827.8143 fax: 212.827.8266

UNIT SIZES AVAILABLE:

MSLO GENERAL ADVERTISING INFORMATION
1. Rates published herein are before agency commission and based on the indicated average net paid circulation for the issues listed on the advertising rate sheets. Announcement of any change in rates will be made at least seven weeks in advance of the issue date of the first issue to which such rates will be applicable.

2. Advertisers may not cancel orders for or make changes in advertising after the closing dates.

3. MARTHA STEWART LIVING OMNIMEDIA, inc . (the "Publisher") may cancel or reject any advertising for any reason at any time without liability even if previously acknowledged or accepted. Advertisements that simulate the magazine editorial matter or the publication in which they are to appear or that are not immediately identifiable as advertisements are not acceptable. Publisher reserves the right to place a header on the advertisement (e.g. but without limitation "Advertisement" or "Promotional Section") indicating to readers that the advertisement is not editorial in nature. The Publisher does not accept tobacco advertising.

4. All advertisements are accepted and published upon the representation by the agency and advertiser that they are authorized to grant the right to publish the entire contents and subject matter thereof in the magazine and in any and all versions or formats.

5. Any condition on contracts, orders, or copy instructions, including, without limitation, those involving the placement of advertising within an issue of the magazine (such as page location, competitive separation, or placement facing editorial copy), will be treated as a request only. The Publisher’s inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.

6. The advertiser and agency are jointly and severally liable for the payment of invoices and all other obligations in connection with advertising published hereunder. I n consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication, the agency and advertiser agree not to make promotion, merchandising, commercial, or other publicized reference to the magazine(s) in which the advertising will appear or the Publisher in any way except with the prior written permission of the Publisher in each instance.

7. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues because of acts of war (whether or not declared), terrorism, strikes, work stoppages, accidents, fires, acts of God, weather, or any other circumstances not within the control of the Publisher.

8. No terms or conditions, printed or otherwise, appearing on contracts, orders, copy instructions, or otherwise that conflict with or amend the provisions of this rate card or that are inserted unilaterally by the agency or the advertiser will be binding on the Publisher.

9. Agency commission: 15% to recognized agents (does not apply to production, creative or other non-advertising related fees).

10. Invoices are rendered on or about the issue’s onsale date and are due thirty days following invoice date. Publisher reserves the right to charge 1.5% interest or the maximum rate of interest allowable by law for any payments received after the above specified due date. Publisher also reserves the right and is entitled to recover any costs and expenses associated with the collection of said late payment.

11. If advertiser requests that Publisher make any additions or deletions to digital files previously supplied by advertiser, the Publisher shall bear no liability in connection with such additions or deletions. I n addition, the Publisher is not responsible for any changes made after the relevant published closing date for that advertising.

12. The Publisher is a member of the Audit Bureau of Circulations. Any judicial proceeding pertaining to this rate card shall be brought in the Federal or state courts of New York county, and the laws of the State of New York shall govern all such proceedings.

FREQUENCY: Advertisements must be inserted within one year of the first placement to earn a frequency discount. Advertising schedules composed of mixed space units are entitled to standard frequency discounts based on combined page sizes.

RETAIL, TRAVEL RATES: If offered on the Advertising Rate sheet, retail rates apply to stores whose primary business is retailing and whose retail sales exceed any wholesale or mail-order business that the store may operate. Travel rates apply to hotel, resort, and travel advertisers.