|
|
|
DEMOGRAPHICS |
|
INDEX
|
|
| Total Audience |
3,972,000
|
|
|
| Total Rate Base |
650,000
|
--
|
|
| Readers Per Copy |
6.1
|
--
|
|
| Female/Male Ratio |
90%/ 10%
|
--
|
|
| Median Age |
46
|
--
|
|
| 25-54 |
68%
|
120
|
|
| 35-54 |
51%
|
129
|
|
| Median Household Income |
$90,448
|
--
|
|
| HHI $50,000 + |
81%
|
147
|
|
| HHI $75,000 + |
62%
|
178
|
|
| HHI $100,000 + |
43%
|
200
|
|
| Median Home Value |
$276,528
|
--
|
|
| Own a Home |
80%
|
118
|
|
| Any College |
84%
|
157
|
|
| Graduated College |
53%
|
217
|
|
| Employed |
72%
|
114
|
|
| Professional / Managerial |
42%
|
185
|
|
| Married 67.4% |
68%
|
120
|
|
| Children in Household |
42%
|
102
|
Source: All other demographics 2009 Spring MRI Doublebase, Prototype based on 50% each CL + RS weighted 50% for practices yoga +65% for participates in 3+ public activities.