| AUDIENCE RESEARCH |
MSLO's Consumers are Responsive and Engaged
In 2008, MSLO received over 1.2 million pieces of correspondence.
When Martha creates something on her TV show, online project instructions immediately go through the roof. For example 54,000 unique visitors for an apple spice cake recipe in one day.
Sirius Radio received 8,000 calls during a 24-hour Martha Stewart Thanksgiving Hotline program.
A luxury jewelry retailer promoted its site through an advertiser email blast to 100,000 of our opt-in subscribers and garnered 14,000 new registered users as a result!
By the end of 2008, nearly a quarter of a million consumers participated in our online holiday workshops — Halloween, Thanksgiving, and Christmas — spending hours engaged with our content.
When FLOR carpet tiles were demonstrated on The Martha Stewart Show, they reported an immediate 288% increase in web traffic.