| MERCHANDISE |
Through MSLO's Merchandising business, MSLO sells products at many price points through several distribution channels, including:
Martha Stewart Collection merchandise exclusively at Macy’s and on macys.com. This line encompasses a broad range of home goods, including bed and bath textiles, housewares, casual dinnerware, flatware and glassware, cookware, holiday decorating and tree-trimming items.
Martha Stewart Everyday, the company's mass market brand, offers essential products through Home, Garden, Kitchen, Holiday, Decorating, Keeping, and Colors lines at Kmart and at Sears Canada.
Martha Stewart Collection with Wedgwood, an assortment of fine bone china, crystal stemware and flatware, available exclusively at Macy's, macys.com and macysweddingchannel.com.
Martha Stewart Crafts, a line of paper-based crafting and storage supplies available at more than 900 Michaels arts & crafts stores, independent retailers and on marthastewartcrafts.com.
Martha Stewart Create, an extension of the Martha Stewart Crafts line, and Martha Stewart Celebrate, a new line of stylish, ready-made wedding products, is available at Wal-Mart Stores in the U.S. and Canada.
Martha Stewart for 1-800-FLOWERS.COM, a new co-branded flowers program that launched in Spring 2008. The program, featuring flower arrangements, plants and gift baskets, offers any-day and same-day delivery.
Martha Stewart Homes with KB Homes, one of the country's leading homebuilders. There are currently homes available in nine Martha Stewart communities in North Carolina, Georgia, California, Texas, Colorado and Florida. Additional community openings are expected. BusinessWeek called the home venture a "smash alliance" and named it one of the top 20 most "innovative products" for 2006.
Martha Stewart Furniture with Bernhardt is an important element of the company's growing home decorating assortment, which includes Martha Stewart Rugs with Safavieh, Martha Stewart Lighting with Generation Brands, and branded carpet tiles with FLOR.
Emeril: In February 2008, the company acquired Chef Emeril Lagasse's media and merchandising business, including the rights to his television programs, cookbooks, internet assets and licensed kitchen and food products. This acquisition is part of the company’s overall strategy to diversify into other brands, extend its digital footprint, and expand its portfolio of first-in-class lifestyle brands.
Singer: MSLO announced a long-term endorsement by Martha Stewart of SVP Worldwide's sewing machine lines under the Singer, Husqvarna Viking and Pfaff brands. Martha has been sewing all her life and sewing is well represented in MSLO's crafts content and on The Martha Stewart Show. This endorsement agreement is a natural extension of MSLO's growing presence in the crafts market.
For more information on our products and partnerships, go to Marthastewart.com